Top 5 Social Apps Performance in Sweden: Q2 2025

In the second quarter of 2025, the top social apps in Sweden exhibited diverse trends across weekly downloads, revenue, and active users. This analysis, based on data from Sensor Tower, provides insights into the performance of these apps.

Threads maintained a relatively stable download rate, peaking at approximately 22.4K in early April and ending the quarter at around 16.9K. Active users fluctuated slightly, starting at 859K and dropping to 712K by the end of June.

TikTok - Videos, Shop & LIVE experienced significant weekly revenue, consistently around the $450K to $585K range, with downloads remaining steady between 8.7K and 11.3K. The app also maintained a strong active user base, averaging around 1.3M.

Instagram showed modest weekly revenue, peaking at $18.9K in early April. Downloads hovered around 7.5K to 8.7K, while active users were consistently high, averaging about 1.3M throughout the quarter.

Facebook demonstrated a steady revenue increase, reaching $12.4K by late June. Weekly downloads varied from 5K to 6.8K, and the platform maintained a robust active user count, peaking at over 2.1M.

Finally, Reddit saw a slight increase in revenue, peaking at $716 in late June. Downloads trended downward, starting at 4.1K and decreasing to around 3K, while active users remained relatively stable, averaging around 240K.

For a more detailed analysis and further insights, visit Sensor Tower's platform.